Copywriting Samples

As the lead copywriter & Creative Director for Fruition, I’ve written for numerous healthcare organizations, including a global supplement company and multi-location healthcare clinics. I am extremely comfortable tackling complex subject matter, working with SMEs in the healthcare industry, and working closely with legal and science teams to ensure compliance and specificity.

• Kaneka Ubiquinol Caregiver Campaign: I designed this campaign, wrote the landing page and the entire guide, as well as the thank you email and landing page. I also created the distribution plan and the promotional copy for other channels, including organic social and paid media. The guide has become a top-performing conversion point for the brand, garnering a 10% increase in conversions for an entirely new audience. View the Caregiver downloadable resource here.

• Trumpet Behavioral Health: I led the content efforts for this multi-location autism treatment clinic, now acquired by BlueSprig. As part of the content strategy, I had in-depth conversations with autism therapists and financial consultants to create content for parents and caregivers navigating a child’s autism diagnosis. View a healthcare-oriented blog here, and a financial planning blog here.

• NewQ: This online supplement shopping site specializes in Ubiquinol, a form of CoQ10. I wrote the copy across the site, including this popular blog on what to expect when starting to take this supplement. This blog required close collaboration with the Kaneka science and legal teams to ensure the language was appropriate.