Copywriting Samples

As the lead copywriter & Creative Director for Fruition, I’ve written for multiple B2B and SaaS organizations. In addition to the copywriting samples linked below, I also lead Tone and Voice workshops for these clients to solidify their brand voice and how they connect with customers.

• IMI Inc: A leader in steel fabrication and erection, I helped this Colorado-based company by re-writing all the copy on the core pages to match their value differentiators and showcase their services. View their website here: https://imi-inc.com/

• Propeller Consulting: I led the content efforts to better position Propeller Consulting as a trusted agency and incorporate more conversion opportunities and SEO-rich content onto several key pages. My suggested changes resulted in a 4% increase in organic clicks to the homepage, a 33% increase in clicks to the retail page, and a 20% increase in clicks to the about page.

• Direct Sign Wholesale: A wholesale manufacturer of signage, I worked on and off for this company over a number of years. Although I no longer work with this client, I developed and executed a series of sales-oriented blogs to support their target audience: mom and pop signage stores that couldn’t afford to manufacture in house. View the blog here: https://www.directsignwholesale.com/blog/general/sales-science-series-2-customizing-your-pitch/

• Dojo Five: I helped this firmware company revamp some of their blogs to be better optimized and more readable. View a sample of my work on their website here: https://dojofive.com/blog/protect-your-firmware-5-mistakes-to-avoid/

• RedSky Software: I collaborated with this client to optimize key service pages with SEO-rich, easy-to-read content. as a result, RedSky Software experienced a 38% increase in keywords ranking on the first two pages of Google. View a sample of my work on their website here: https://www.redskyit.com/construction-collaboration-software/

• MPulse Software: I led persona workshops to establish MPulse’s primary audience and pain points. Using that data, I created annual, full-funnel content calendars to attract, convert, and retain clients. I partnered with the SEO team and client teams to ensure blogs were in-depth and industry-specific while remaining easy-to-read and SEO-rich. View the blog here.

• NovaLash: NovaLash is a global leader in the eyelash extension industry, and they worked with me to develop their blog and increase their SEO rankings. As part of their goal to build relationships with cosmetologists and those in the beauty industry, I created a series of blogs that focused on business-building tips for beauty professionals. View a sample of my work here: https://novalash.com/blog/how-to-raise-your-prices-at-a-lash-extension-salon/